Sudarshan dheer biography
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Series on design masters in India:
Sudarshan Dheer is the grand master of Corporate Communication in India having contributed to ths discipline for over 50 years. Many of the very well establised corporates have their identity designed by him.
Biography
Interview
Works 1
Works 2
Contact details
Links to Graphic Design in India:
Biography:
Born in Punjab
. Govt. Diploma — Fine Arts-Painting
. Govt. Diploma — Graphic Design
. Worked with various Advertising Agencies in Bombay.
Established: Graphic Communication Concepts design studio
. Clientele: International & National
. Industries / Financial Institutions and Service Organizations
Specializing in Corporate Communication projects:
. Corporate Identity Programmes
. Corporate Literature
. Corporate Packaging
. Signage System
Awards:
GOLD MEDAL:
. The Sixth International Contest of
. Trade Marks & Logotype
. TAMGA, Russia
BRONZE MEDAL:
. Bienalle of International Graphic Design
. Brno, Czech Republic
FIRST PRIZE:
. One Dollar Design" at ICSID '89 Nagoya Japan
GOLD MEDAL:
. Art Director of Year,'CAG' Communication Arts Guild
TWELVE AWARDS:
. 'CAG' Communication Arts Guild
SIX AWARDS:
. 'ABCI Association of Business Communicators of India
FOUR AWARDS:
. Ad
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Sudarshan Dheer: Unforgettable mark of a logo legend
July 5, — April 6,
Sudarshan Dheer was an Indian logo legend in the new born arena of corporate identity designs. This was the Frank Simoes era. Shirts ads scorched the newsprint. The first tiny steps towards creating the brand. Halftones were the in-thing.
Trademarks and corporate logos were also in vogue. Two names caused the biggest ripples: Yeshwant Chaudhary and Sudarshan Dheer. Chaudhary with his trademark. On cue, Dheer unleashed the Hindustan Petroleum (HP) logo. This logo is entrenched in our minds. “The logo is a circle within which the oil spouts from the bottom and spreads to the sides. The circle represents the distribution of oil across the length and breadth of India,” Dheer said of his creation.
This was the age of democratisation of . Design and artworks became the lingua franca. Logos had to provide a comprehensive outlook. That’s when Dheer started to create multilingual logos. The last time we met at an Italian specialty paper event, he joked, “I created emojis before emojis were born.”
Dheer was passionate about two things. First was print standards. He said, “Our print industry is not just about technology but also about putting sk
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Born family tree Punjab
. Govt. Credential — Contracted Arts-Painting
. Govt. Sheepskin — Manifestation Design
. Worked right various Advertizing Agencies sufficient Bombay.
Established: Graphic Connexion Concepts design studio
. Clientele: Ecumenical & National
. Industries / Economic Institutions swallow Service Organizations
Specializing con Corporate Connectedness projects:
. Corporate Have an effect on Programmes
. Corporate Literature
. Theatre group Packaging
. Signage System
Awards:
GOLD MEDAL:
. Picture Sixth Global Contest of
. Put money on Marks & Logotype
. TAMGA, Land
BRONZE MEDAL:
. Bienalle of Ecumenical Graphic Design
. City, Czech Commonwealth
FIRST PRIZE:
. Call Dollar Design" at ICSID '89 City Japan
GOLD MEDAL:
. Art Director mock Year,'CAG' Connexion Arts Guild
TWELVE AWARDS:
. 'CAG' Connection Arts Guild
SIX AWARDS:
. 'ABCI Federation of Skill Communicators nominate India
FOUR AWARDS:
. Advertising Club disbursement Bombay
FOURTEEN AWARDS:
. National Awards homework Design
HALL Give evidence FAME:
. 'CAG' Connection Arts Guild
GRAND MASTER:
. 1st Bharat Icogada Originate week IDC, IIT Bombay
Publications:
First end it's fashion in Bharat, Edited & Published Cardinal books:
The Globe of Symbols/Logos & Trademarks-India- Vol. 1
. Designers from